The 3×3 Essentials in the Complementary Health Business

Complementary health is first and foremost a business.  Many make the mistake of treating this profession as a passion for which they get paid. It must instead be a profession for which you have passion. The difference is small but critical and it often draws the difference between success and failure.

This article shows the 3 steps to take to ensure that you succeed in complementary health. Follow these steps and your chances to succeed may grow exponentially.

1 – Be professional

  1. Do not work from home. Working from home underlines a lack of professionalism and lack of commitment toward your profession. It is like saying “I cannot be bothered/commit to take an office as this is really something that I do in my spare time”. Even if you only practice on a part-time basis, working from an office tells that you work part-time, working from home tells that you work on your spare time; not the same thing!
  2. Specialise.  Jack of all trades masters of none belong to the past. Today people look for specialised knowledge. At first you may think that specialising in one area, whether that is weight loss, phobias, sport, back pain, or whatever you may specialise in, will reduce the number of enquiries you receive. In reality this is really not an issue. On the contrary you will get more business; there may only be 20,000 people suffering from a phobia in your county against the 5,000,000 seeking help in all areas. 20,000 people is still a lot of people and even if you only got 5% of this, you will need to see 1 client per day for 4 years before you have worked with your 5%. And that is working 5 days a week for 52 weeks of the year – eg no holiday! There are enough clients in any niche.
  3. Do your homework. Make sure that you know your stuff. Don’t improvise and ask for advice from people who have done what you do for longer than you. Ask the question and you may look stupid once, don’t ask and you will always remain stupid.

2 – Be seen

Marketing is important and it is important to get your marketing right. The way you market yourself depends pretty much on what you do. In complementary health however there are a few things that are proven to work. These are:

  • Networking
  • Flyers
  • Competitions
    1. Networking needs no elaboration other than getting out there and talking to people. Let everybody know that you are the expert in whatever it is that you are an expert in. Collect business cards and send them follow up emails after you met. Do not be pushy, something light like: “Hi Greg, it was good to meet you earlier today. Just a quick line to say hi and make sure that you have my contact details. I would like to be included in your newsletter and I would like to include you in mine which I hope you can find useful.”
      You can also go the extra mile and actually ask some of the people you meet at networking events to meet again on a one to one basis to understand more about each other businesses and requirements. There is enough to say about networking for a book to be written; for now, make sure you follow the steps above and a large part of the rest will come naturally.
    2. Flyers are one of those things that some people believe in and some others don’t. The truth is simple: those who believe in flyers understand how to create and use flyers, those who do not believe in them do not know this. Flyers must:
      • Include a head line, sub-headline, photo, call to action, urgency factor, benefit for the client
      • Be delivered to your neighbourhood at least 3 times (eg 3000 flyers to 1000 houses)
      • Be small and essential (not too many words and printed on A6 or A5)
      • Be monitored in terms of results
      • Here is an example of a good flyer

  1. Competitions are the best way known to me to generate traffic to your website and get free press coverage. The way this works is elementary: write to the local press offering to give away a series of treatments to their readers through a competition. The competition will involve that the readers fill out a coupon or enter their details on a webpage and the winner will be given the prize. All those people who did not win can be contacted with an offer such as: “Sorry you did not win! As consolation prize here is a 50% off discount voucher”. This is an excellent way to get targeted traffic and free press coverage.

3 – Business is Business

Business is business and so treat it as such. Here are the 3 main pointers:

  1. Be profitable. Make sure that you are making a profit with every client you see. If you lose 1p every client and you increase the number of clients you see, you will lose more pennies. Analyse your costs including marketing, rent, disposables, taxes, transport and all your other expenses related to the business and make sure that the fees you charge can generate the desired profit for you.
  2. Pricing. Charge what you are worth plus a little more! People associate the fees of a service to the quality of the same. Increasing your prices to the higher end of the scale will not only give you more profits but also more clients and more people will associate more value to your services. Investigate and see what your competitors charge and put yourself at the higher end of that scale.
  3. Plan and forecast. Make sure that you have a business plan so that you have a precise goal and an action plan that backs it up. In short, make sure that you know what you want and what you need to do in order to get it.

This article gives you a good idea of the main points that you must pay attention to when running a complementary health business (or any other small business for that matter). I recommend that you elaborate on every single point and apply these notions to your business as soon as you can.

Top image reproduced from http://www.easyaccountingsolutions.co.uk

Take Care of Your Health in the Face of a Business Schedule

Take care of your health in the face of a business schedule

Today’s hectic lifestyle is such that very few business people take (have) the time to pay attention to their health needs. In a schedule that involves commuting to and from the workplace, lengthy meetings, long periods spent at a desk, or meeting demanding work targets, it’s not surprising that making room for exercise and a healthy diet seems so difficult. Staying healthy, however, is more important for the individual than a job – any job. Here are a few things busy people can do to improve their fitness and protect themselves from serious illness.

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Physical fitness

Those who have no time for the gym or to play sports can still improve their physical fitness simply by walking more. Described as a ‘lifestyle exercise’, walking is often overlooked, yet people in any profession can find ways to increase their walking activity. For example, there are benefits in walking the last block to work or when returning home; using stairs instead of an elevator; taking time away from a desk to stretch the legs; and, walking to the coffee shop at lunchtime.

Healthcare specialists advise aiming for 30 minutes per day, five days per week of moderate physical activity – but this can be broken down into smaller segments, so three walks of 10 minutes each will provide just that. To stay motivated, bear in mind that walking, in combination with a sensible, healthy diet, can help protect against cardiovascular disease, cancers, Type 2 diabetes and obesity.

Mental health – depression

The strains of modern living and a busy workload take their toll in other ways as well as impacting on physical health. Negative stress, for example because of worries about work, can lead to a range of problems, such as abuse of alcohol, loss of appetite, headaches, lowered libido and palpitations. It can also lead to a feeling of helplessness turning to persistent sadness and low mood, or depression.

Symptoms vary in their range and severity, and may include insomnia; depression can be very debilitating – particularly when this interferes with normal working life or results in suicidal feelings. People who believe they may be suffering from depression should seek help from a healthcare practitioner, who may advise counseling or medication. When depression causes fatigue or anxiety disorders, some people buy Paxil or a similar antidepressant drug to relieve the symptoms; however, remember that taking such medication should be medically supervised and managed.

Mental health – OCD

Obsessive Compulsive Disorder (OCD) is a condition associated with excessive worries, doubts or superstitions, and in severe cases these can come to blight the lives of sufferers, making coping with full time work very difficult. In fact, OCD is medically proven to be a brain disorder caused by incorrect processing of information. The good news is that significant advances in treatments via therapy and medication have resulted in increasingly successful remedies for OCD.

Work-related stress is undesirable and harmful for both mind and body. To stay happy and healthy at work, individuals need to pay attention to their own needs – eat a healthy diet, take exercise, get sufficient sleep and have regular medical check ups.

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Improve Your Website with Fresh Content

As search engines continue to update their content preferences, maintaining the freshness factor of a website has become even more important and necessary.  A website with fresh and relevant content greatly improves its chances of appearing at high positions in the list of search results, leading to more users visiting the site.

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Easy ways to improve website content

Improving the freshness factor of a website is easier than one might think, as the basic procedures of managing a website efficiently will usually result in fresh material being added and the website being updated on a regular basis.  These blog entries or informative articles may be written by the website owner, or may be provided by an outside firm or copywriter.  It is important that the content is well written, interesting and relevant to the site on which it is posted.  Hyperlinks to other pages on the site should also be included, as should links to other high quality sites that contain pertinent information.

When measuring the freshness of a site search engines look at how often it is updated, and how much is updated at a time.  Updating text on the website, usually by partially rewriting it, should be done at least once a month.  If daily updates are possible, that is even better.  Maintaining a daily or weekly blog on the website, as well as bringing over posts from social media sites, will help to keep the website high up in the freshness rankings.

Expanding a website by adding new pages of information and content will also help to increase the freshness score, boosting it in the search engine rankings.  Search engines also look at the number of pages a website has when determining the relevance, importance and usefulness of the website.  The higher the number of pages, the more important the site is deemed to be.  Blogging can be useful in this regard as well, because each blog post that is added will count as a new page of content.

Keeping the content on the website up to date and as engaging as possible also influences the amount of time that visitors stay on the site; another important factor that search engines take into account when determining freshness.  If a site gets a large number of visitors, search engines will take note and raise its ranking accordingly. If those same visitors do not stay and explore the site for any length of time, then search engines will conclude that the site is not as fresh and interesting as other competing sites and will give them preference in the search results.

Using social media is yet another way that the freshness of a site can be improved.  Care should be taken when utilizing links, ‘likes’ and other social media measures to draw attention to the site because search engines have become aware of this tool and watch for excessive use and manipulation.

Benefits of fresh, engaging website content

Having a regular supply of fresh, high-quality content is the number one characteristic of a successful and high-ranking website. Not only does it increase the website’s ranking in the search engines, but it also increases the credibility of the website.  A steady supply of fresh, relevant content will increase user traffic to the website; they will keep checking in to see what the latest addition to the site may be.  Search engines will take note of the increase in traffic and bump the site even higher up the rankings, indexing new content more quickly and increasing traffic even more.  Social media may also increase traffic as users share content from the site on Facebook, Twitter or some other social media site, resulting in a popularity boost for the website.

Daily additions of relevant news articles to a website is also highly beneficial for search engine optimization (SEO) purposes.

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Avoiding HMRC Disputes

To become the subject of a tax investigation by the HMRC can be an extremely disruptive and agonizing experience for any taxpayer and/or business. The current economic climate has shifted the focus to improved tax collection and it comes as no surprise therefore that the director of the Crown Prosecution Service, Keir Starmer, expects the number of tax evasion cases handle by the CPS to increase to 1500 per year.

tax-burden-irs

With a bigger budget and more powers at its disposal, HMRC is going to specifically focus on undeclared offshore accounts in countries such as Liechtenstein and Switzerland.

What to do?

What can the ordinary taxpayer or businessman do to avoid a lengthy and expensive dispute with the HMRC?

The simplest place to start is with the accounting side. Make sure that all accounting transactions are meticulously recorded and that the necessary supporting documentation is in place. Keep these documents for the statutory period to ensure that, if a dispute regarding a previous year arises, they are ready to present to the HMRC inspectors.

For someone with a small business, who cannot afford the services of a full-time accountant, the best option is to at least have a reliable accountant on standby as a part-time consultant. This will go a long way to ensure that tax and accounting records are kept in the necessary format that the HMRC requires.

Secondly, don’t fall for individuals who recommend ‘lucrative tax loopholes’. There are probably some unscrupulous accountants who might do just that, but in the end this could lead to expensive legal battles with the HMRC. In most cases these ‘loopholes’ are well known to the taxman, especially when they involve offshore banking. Only an experienced and highly-qualified accountant should be consulted regarding offshore tax havens.

Many individuals wittingly or unwittingly break the law by not disclosing income from second homes being sold. These properties are often subject to Capital Gains Tax. To encourage such individuals to come forward, the HMRC is offering a tax amnesty in 2013. During this period the penalty will only be 10% of the outstanding tax, instead of the normal 100%.

Remember that online businesses have to pay tax just like any other business. Even a small, part-time online business selling items on an auction site needs to keep the necessary records and declare all income to the HMRC.

If the worst happens and an individual or business ends up in a dispute with the HMRC, the best possible advice is not to try and fight the case without expert help. High net worth individuals in particular will undoubtedly benefit from using the services of a tax defence service.

These cases tend to be extremely technical in nature, particularly Code of Practice 8 and 9 investigations by the tax office. Only a tax consultant with extensive experience in these matters will be able to advice clients on what their rights and obligations are under the particular circumstances of the case.  This is particularly relevant in situations where penalties and the new Alternative Dispute Resolution (ADR) are involved.

Getting Help With Brand Awareness And Boosting Your Profile

Most small business owners know that the first step to making successful inroads into the marketplace is having high brand awareness.  After all, in order for a customer to make a purchase, they must first know about the business and what it sells.  In order to increase sales, it is necessary for a small business to increase the public’s awareness of the brand.  While there are a number of things that can be done in this regard, getting some help to build brand awareness can be a worthwhile activity.  Many professional firms offer their expertise and connections to drive the best results to their clients.

brand-awareness

Ideas and strategies for boosting brand awareness

Performance marketing agencies, such as Media Whiz LLC, are constantly searching for new ways to improve their clients’ profitability by attracting more customers, particularly through interactive and digital marketing.  Media Whiz and other online marketers are constantly on the lookout for ways to improve and adjust their online marketing programs.  These firms apply a variety of performance marketing principles as they do so, including Affiliate Marketing, Search Marketing, Display Advertising, Email Marketing and Data Acquisition, as well as Social Media Marketing.

Social media marketing and tools

Though the advertising value of some of social media’s largest sites has shifted away to smaller, more focused venues, the value of using social media to boost brand awareness cannot be overlooked.  Social media sites such as Facebook, LinkedIn and Orkut host literally millions of users; male and female, young and old, they are all exposed to the posts and adverts of their friends and connections through their social networking pages.

When it comes to social media marketing, the farther the reach, the more potential customers will become aware of the brand name and product.  One way to do this is to allow the brand ambassadors of a company or product to share brand messages on a variety of social media platforms.  The structure of social media makes it possible to reach thousands, even millions, of people by this means in a matter of minutes.  This method also increases the visibility and frequency that a brand’s name and product will be seen by people.  Instead of simply having an advertisement displayed along the side or bottom of a webpage, the information takes center stage on various social media channels and can quickly and easily be disseminated by anyone who sees it.

With well-constructed social media platforms, small business owners and operators are able to have meaningful interactions with their customers, both current and potential.  When people are talking about the brand online, the small business owner can join in on the discussion.  This way, they can connect with customers as well as find new ones through conversation.

Arguably, the most important aspect of social media marketing is the confidence and trust that it can build in current customers, which will then be passed on to potential customers as products and services are talked up on social networking pages.  Giving current customers the opportunity to interact with business owners and fellow customers will leave a favorable public impression that will encourage others to become engaged in the discussion as well.

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Explore Your Personal Finance Options And Decide The Best Options For You

As the global financial and economic crises take their toll on even the oldest of banks and financial institutions, it has become more imperative for people to take a hands-on role in managing their own personal finances.  Many choose to do so in concert with a bank or credit union, working with financial officers and planners to shape their portfolio and accounts for the future.  For others, working with a bank or credit union is impossible, with debt or other issues preventing them from opening accounts and building credit and worth.  For these people, reloadable prepaid credit cards have freed them from the need to have a bank account to manage their finances and build credit.
cards
Why prepaid credit cards?

There are a wide variety of prepaid credit cards, but all share common traits, so it is easy to compare cards.  No credit check is required to apply for one, there are no overdraft fees or penalties because you cannot spend more than what has been deposited, they can be used at a wide range of ATM machines at no additional charge, and they allow free direct deposit and bill pay.

Prepaid credit cards, such as Green Dot Credit Card, are a very useful tool for managing and organizing personal finances, giving card owners the ease and convenience of using a credit card with the careful money management of a personal accountant.  They help to control the accumulation of debt by giving the owner of the card the means to buy as if using a credit card, while preventing the individual from charging over a limit.  The card only holds what is loaded on to it.  Card owners may also reload their card from almost anywhere.  Prepaid credit cards will accept online cash transfers, mobile transfers, ATM deposits and direct deposit, as well as in-store money loading courtesy of a MoneyPak reloading card.

Is prepaid the best option for you?

Deciding whether or not a prepaid credit card is the right choice for managing personal finances is a decision that requires careful consideration of several factors.  As with any type of credit card, finding the right one for an individual’s needs is paramount.

One group that particularly benefits from the use of prepaid credit cards is unbanked and under-banked people around the country.  For many such individuals, there is an issue with accessing financial services, and some are unable to qualify for traditional banking due to bad credit or outstanding debts.  By using a prepaid credit card, people with no credit history or a bad credit history can still function as if they owned a credit card.  They will be able to use the card to pay bills and make reservations online as well as shop at thousands of retailers, both online and offline.  A prepaid credit card will also allow them to send and receive money as well as conduct many other types of transactions.

For these groups and others, the convenience of accessing and managing personal finances with a prepaid credit card is the most effective way to keep track of money.

Image reproduced from http://i.telegraph.co.uk

Umbrella Companies in UK Business

Taxation issues frequently hit the headlines in the UK thanks to the hugely complex nature of the country’s tax system.  There is also an outcry from time to time about multinational companies effectively avoiding paying much, if any, tax.  For the many individuals setting up as contractors, either through a recruitment company or by taking on a variety of clients themselves, dealing with tax and national insurance affairs can prove time-consuming and complicated.

Umbrella Company

Contractors naturally want to concentrate on what they do best – operating the core business that makes them money – and more and more individuals are turning to umbrella companies as an effective solution to organising their tax affairs.  Put simply, an umbrella company acts as an employer for contractors who have a contracted assignment.  This means that the umbrella company carries out all of the administrative work that a contractor would otherwise have to deal with instead.  The company liaises with the contractor’s client or agency and makes sure that all contracts and documents, including schedules, are on file.

A solution for PAYE payroll

The IR35 tax rule was meant to close a loophole that enabled many freelance professionals and contractors to avoid paying a lot of tax as well as a large amount of National Insurance Contributions.  Umbrella companies offer a complete PAYE payroll solution by giving contractors an employment contract once a commercial contract has been secured.  This provides the contractor with the status of an employee and allows the umbrella company to invoice the client or recruitment agency and then pay the contractor.  The payment is made through PAYE, and there are other significant benefits to be had from this type of arrangement.

Business expenses

Contractors, especially those who are relatively new to this type of work, will find that they incur a range of business expenses.  These will include the purchase of essential equipment for work, travel expenses when going to meetings, site visits or conferences and the cost of meals and accommodation when away from home or the office.  All such genuine expenses can either be offset against income or, if reimbursement has been agreed upon by the agency or client, the umbrella company will invoice the client/agency and pay the contractor when the invoice has been paid.

Other benefits of umbrella companies

As an employee of an umbrella company, a contractor can benefit from a range of tax efficient schemes, which could include a pension scheme, childcare vouchers and charity donations.  Contractors may also be entitled to other benefits such as health insurance, professional insurance and discounted training courses.  They will also have entitlement to various employment rights including the minimum wage, maternity and paternity pay as well as holiday and sickness pay.

Tax codes

As the employer, the umbrella company will receive a contractor’s P45 or P46 and apply the relevant tax code.  Personal allowances can be maximised and a payslip produced to support their payroll.  When the financial year ends, contractors receive a P60.  When employment has ended, the umbrella company will produce a P45.

Using umbrella companies is an attractive and affordable way for contractors to minimise their administrative burden whilst ensuring that they meet all their legal requirements.

http://www.logic-rapid.co.uk/

How to Improve Your CV

Did you ever wonder what happens to your CV once you apply to a job? You finally find the perfect job posting, you’ve read the job description a hundred times and KNOW you can do the job; it’s the dream job you’ve always wanted.

So, you sit down and write a carefully crafted cover letter outlining your skills and how you would be the perfect fit for the job. You edit your CV to better showcase your skills as they relate to the position. Finally, after spell and grammar check, a last minute once over; you submit your CV through the online application.

You did it! You applied! You just know as soon as the corporate recruiter reads your CV you’re going to get a phone call. In fact it’s been 15 minutes since you submitted your CV, you should be getting a call any minute…

As a corporate recruiter, more often than not I find that people applying for jobs through our website are not qualified for the position they are applying for. On average I would say that two thirds of applicants for any given position are not a fit. While they may state a good case in their cover letter as to why they would like the job and think they are a good fit for the position; in reality based upon the experience listed on their CV they have no relevant experience and it is really more like a “dream job.”

As both a professional CV writer and a corporate recruiter, I view hundreds of CVs a day and my biggest “pet peeve” is when someone applies to a job that they are not remotely qualified for. If I specifically state in my job description that the successful candidate MUST HAVE PLC programming experience or a CPA certification, I will only consider candidates that have that experience listed on their CV.

So, what can you do to increase your chances of making it through the initial screening and get your CV in front of the recruitment manager?

Make sure you pay close attention to the job description of the position you are applying for and have a “real” handle on what your skills and experience are.

Make sure you edit your CV and create a new cover letter specific for each position, bringing out the qualifications you have that match what the job description is asking for.

Utilize key words found in the job description and work them in to your CV and cover letter. If the job description states that a requirement is to have PLC programming and troubleshooting experience, detail that not only in your cover letter but also in your CV, giving specific information as to what types of PLC’s you worked with and what your responsibilities were. If the position requires a CPA certification and an MBA, again, list these qualifications clearly.

Lastly, never be afraid to seek out and contact the company for follow up if you haven’t heard anything about your application after a week. It is perfectly acceptable to call or email to verify that your application has been received and to ask what the process is for CVs to be reviewed.

About the Guest Author
Billye Survis is a full time Corporate Recruiter for Rockwell Automation during the day, professional CV writer/blogger of CV tips at night, and superhero wife and mom 24/7. For more CV tips check out her blog.

The Business Lounge Dinner – Midsummer House

The Business Lounge invites senior executives and entrepreneurs to a special networking dinner at 2 Michelin star Midsummer House on Midsummer Common in Cambridge on 25th August at 7pm.

The 4 course dinner with wine costs £95 per person and is open only to Company Owners, Directors, CEO’s, Chairpersons, Principals or Vice-Principals.

One of only seventeen 2 Michelin star restaurants in the UK, and the only one in East Anglia, Midsummer House nestles in the grounds of Midsummer Common beside the River Cam. Chef Daniel Clifford spent the first 12 years of his career in some of the best restaurants in the UK and France. This Victorian villa encapsulates Daniel Clifford’s vision for culinary perfection and is home to some seriously stylish food.

The Business Lounge dinner will take place in the private dining room of Midsummer House which houses a sophisticated bar and terrace for alfresco drinks with stunning views of the River Cam.

The Business Lounge is an exclusive business dining club for which invitation is only open to Company Owners, Directors, CEO’s, Chairpersons or Principals. Their focus is on providing an intimate audience of peers in a relaxed informal environment where over great food and wine business issues, battle stories, investment opportunities and much more are discussed and debated with the best business breed from across London, East Anglia and the South East.

Great networking takes place before and after dinner where long lasting business relationships are built with the right people.

To reserve your space, please email patsy@business-lounge.co.uk

Places are limited and do go quickly so please book early to avoid disappointment.

The Business Lounge is governed by “The Chatham House Rule”. For further information regarding “The Chatham House Rule” please visit The Business Lounge website.

Learn Your Way to Success

How small businesses make it to big businesses by staying ahead of the game.

I hear every day that SMEs are eliminating all but essential over heads in order to survive our current recessionary climate. Few shrewd business people would disagree with this principal but I often find myself challenging; what are the necessary expenses? Rent, heating, lighting, staff wages, production costs, these ensure that your business exists but will investing only in these business basics ensure that your business succeeds?

Ask any small business owner what their overwhelming business concerns are and they will tell you that making more sales, getting more clients or increasing their profits are their main needs. Customer loyalty, growing revenue, good staff retention these must surely be considered fundamental to an effective and successful business, and they are all areas that require strong planning, good sales expertise and excellent communications systems.

Great quality sales training is the one service that you can invest in that will bring all these benefits to our businesses and yet so often we hear that training budgets have been slashed in response to difficult financial times. In any business this strategy is risky but in the SME sector this is more dangerous than ever.

After the last recession overwhelming evidence demonstrated that those companies who continued to invest in training and development came out of the slump better placed to grow and out-perform their competitors. They had strong, loyal and highly skilled work forces, who were all working together in a disciplined way.

Naturally the revenue produced by sales is the life blood of a business. Whether you have a sales team who are not exceeding expectations, or in fact no real sales team at all it is essential that those people who are responsible for generating profit to your business are well trained.

Sales is a process, it is a series of steps that a prospective client goes through when evaluating your business. A good sales process is made up of a diverse selection of activities and methods, each of which must be properly executed and the whole sales process must be monitored at all times. A really strong business needs a sales strategy, it needs precise sales activities to support this strategy and it needs these activities to be measured and the results evaluated. It is this type of business practice that will really bring results and which cannot be competently executed by a willing amateur. These business practices are what a competent trainer can impart to your staff and which, with constant mentoring and development, will grow into the most powerful tools in your business’ arsenal.

Beyond this, staff who receive training from their employers develop far higher levels of commitment to that company. Most national salary surveys show that business employees in both public and private sectors value good training provision above even remuneration when considering whether to remain loyal to an employer. Training makes staff feel valued, it is a great way of recognising and rewarding their success and thereby increasing their levels of motivation. In the SME environment where large salaries and six figures bonuses cannot be considered retaining staff through other methods should be a key consideration.

A well planned and executed sales process can increase conversion rates by up to 30%.

In order that you draw lots of loyal customers to your business their experience when working with you must be a positive one. From the service they receive from your staff to the way that your business’ systems work. You must not leave their encounter with you to chance. Taking control of the customer’s experience of your business is essential to controlling your eventual profits. This is what good sales training makes possible.

How can I find sales training that really works?
It should always be totally bespoke training, crafted to suit your business, delivered in a way that you are comfortable with. At SOS we will meet with you, on our time, for up to 3 hours, we will talk about your business, its’ needs and what your management style is. We will work out not only what your team specifically need to know but what is going to be the most appropriate way to teach it to them. Then, taking into account the specifics of the individuals who will be learning as well as the goals of the business we will write tailor made training content that delivers that message. We check our results with great follow up that focuses on ensuring that actions are being put into real use in the workplace. We will even provide reports on the outcome of the training on each individual. In short the training is written for your business, about your business and we take responsibility for making sure it works.

About the Guest Author
Karen Dunne-Squire is the MD of Select Outsourcing Solutions Ltd. They provide sales expertise to small businesses with a large focus on training and mentoring. Karen has worked within front line sales and senior level sales management for the last 14 years and has a reputation for developing high performing teams. Karen believes that good sales training is the bedrock of any business.

Image courtesy of Select Outsourcing Solutions

The Big Summer BBQ – 15th July, 5-11pm

Last year, Creating Cambridge organised an awesome business networking event called the Big Summer BBQ. It went down so well that the team at Creating Cambridge have just announced that bookings are now open for the next Big Summer BBQ which is to be held on 15th July 2011.

If you were one of those rare people that missed last year’s event, you can read about it here.

This year’s Big Summer BBQ networking event will be held at the The Ranch on Histon Road in Cambridge and will have an expected attendance of around 200 people from local Cambridge companies, particularly from Cambridge’s high-tech, bio-tech and creative sectors.

This networking event will be another great opportunity to mix and network with local entrepreneurs as well as managers and employees of local companies interested in meeting new people and exploring new business opportunities.

Last year it was great to see old colleagues and friends meeting up. But also people meeting new colleagues, eating and having a drink, and generally shooting the breeze.

This year Creating Cambridge are particularly proud to welcome as a sponsor The Creative Front, the new Cambrige network for the creative sector. And they hope to attract people to the Big Summer BBQ from as many Cambridge business groups and networks as possible.

EARLY BIRD TICKETS are now available at £12.50 – BOOK HERE

To read more about Creating Cambridge, have a look at their website