Swarovski Adds Sparkle to Mirror Mirror

Swarovski once again adds depth and dimension on the big screen– this time, one of the most beloved stories of all time comes to life in Relativity Media’s live-action motion picture event for the whole family, Mirror Mirror – a fresh and funny retelling of the Snow White legend. Visionary director Tarsem Singh (Immortals, The Cell), who is known for featuring visually-stunning production design and intricate costumes on screen, reunited with the Oscar®-winning costume designer Eiko Ishioka (Immortals) and production designer Tom Foden (The Cell), who looked to Swarovski to add sparkle to the set.

Ishioka put her imagination to the test. “The Swarovski crystals were used in Eiko’s designs in creating three spectacular handmade costumes for the Queen, adorned with over one hundred thousand Swarovski elements in nearly twenty colours, including the outrageous golden costume ball and blood-red party dress, as well as the elaborate wedding gown,” said assistant costume designer, Martine Gagnon. Additionally, Foden used six Swarovski chandeliers from the existing Schonbek® collection to add illumination and drama.

Evil Queen's Party Dress

“It was such a natural partnership for Swarovski to support this reinterpretation of the classic film Snow White. We were excited to support the creative vision of the costume and production designers. Oscar®-winning costume designer Eiko Ishioka did an amazing job designing the spectacular costumes using Swarovski crystals while production designer Tom Foder creatively incorporated Swarovski chandeliers to add allure to the grand ballroom,” said Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business.

In theatres March 30, 2012. Mirror Mirror features breakout star Lily Collins (The Blind Side) as Snow White, a princess in exile, and Oscar®-winner Julia Roberts as the evil Queen who ruthlessly rules her captured kingdom. Seven courageous rebel dwarfs join forces with Snow White as she fights to reclaim her birthright and win her Prince (Armie Hammer) in this magical adventure comedy filled with jealousy, romance and betrayal that will capture the hearts and imaginations of audiences the world over. The film also stars Nathan Lane (The Birdcage) as the hapless and bungling servant to the Queen. Directed by Tarsem Singh (Immortals, The Cell) and produced by Bernie Goldmann (300), Relativity’s Ryan Kavanaugh (The Fighter) and Brett Ratner (Rush Hour franchise),  Mirror Mirror’s screen story was written by Melisa Wallack and the screenplay was written by Marc Klein and Jason Keller.

From the early days of Hollywood, Swarovski has worked hand in hand with costume and production designers, creating showstopping jewels, costumes and sets that capture the spotlight. The company’s reputation for the largest variety of the finest cut crystal is unchallenged on and off the silver screen, adorning classics including Gentlemen Prefer Blondes, The Wizard of Oz, Breakfast at Tiffany’s and more recently The Young Victoria, Nine, Burlesque and Black Swan.

Video reproduced from YouTube / FilmsActuTrailers
Text reproduced from Swarovski Press Release (March 2012)

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