Pr-eye-mer: Eye Primers

This week’s edition is brought to you by those bare canvases around the eyes, known as the eye-lid, with a wonderful range of different types of make-up to make this area dazzle like disco balls or colours giving luminous neon lights competition, eye primer is a product to keep these products on longer, making brighter and giving dimension.

Like primers for the face eye primers come in different consistencies, there’s liquid, gel and mousse varieties and it is used as a base – applied before eye-shadow/liner and optional to apply concealer first before the base or just go ahead with the primer application.

Liquid primers I find are best to suit all types of skin and ages but it is ideal for dry eye-lids, mature skin and sensitive thin skin, the texture of this is usually creamy and thicker than what the liquid name would make you assume, it’s creamy texture makes it very easy to apply and to make sure to rub it in and keep eyes closed for a few seconds for it to settle into the skin (sometimes it can crease – simply rub and blend any crease lines out) any eye primer that’s the equivalent to fluid and very watery I would say is a no-go, chances are the product’s off or it’s just not going to be ‘strong’ enough as a base. The same attributes can be applied to cream primers, the only thing is that they are thicker so it depends on how smooth and creamy it is to how it will suit you, cream to powder ones I find go cakey quickly so try to find ones with a blend-able and creamy texture.

Thicker primers like mousse ones I find are a little harder to apply, you need to blend more and prolonged rubbing of the eye-lids just isn’t great, they also are more likely to make the eye-shadow/concealer or foundation to cake as it doesn’t settle as well into the skin and creates more of a layered effect. Thick cream primers like Urban Decay Primer Potion (before they changed the formulae & packaging) was great at doing its job of a base and improving the look of eye-shadows etc, but it was very hard to blend on the eye-lids, it would dry very quick on the lid and it went chalky in areas that weren’t blended as well or little parts that were unnoticeable until it dried (also the product itself would dry-out fast) hence eye-shadow being stronger in different places and if you’re precise with make-up it will annoy you, also the chalky appearance makes it a little harder for darker skin tones to use.

Primers can also just be worn alone and just used to conceal veins or improve the colour of skin around the eyes, but they can come in colours like white and black to enhance colours, white would be used more for making bright colours stand out more and black to be used for smoky looks and really making blacks, greys and any dark colour very dark and deep, a lot of mineral make-up companies do make the coloured primers and my first black primer was from ‘The She Space’ many moons ago, the only issue I have with coloured primers is that it can get heavy and is quite likely to crease after a long period of time, e.g. going out dancing will probably make it crease more as being more active makes you sweat more and this will obviously affect the make-up.

There’s a massive range of primers out there and I am sure there’s a few I’ve not come across yet, go out, have fun and experiment all you want with them to find what’s right for you. As for myself I use eye primers, I don’t use it daily as I don’t wear make-up every day the times I really make sure to use it is if I am going out and long social occasions, I’ve done my experiments with primers and I am sure I have the one for me right now and that’s a creamy liquid one and it does the job of making the shadow last longer and being more vivid and bold, even if I’m using nude tones. Whether or not you think this type of make-up product is useful or not it is worth an experiment with once and remember the skin around the eye is a very delicate place, it is its thinnest around the eyes and try to keep application of eye-primers using the ring finger – ideally, as this applies the least pressure.

Product Image reproduced from beautynomics.com, buy-her.com, community.sephora.com and mahyacosmetics.blogspot.co.uk. All other images courtesy of the author.

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About Emily Kissock

Emily is a freelance make-up artist, writer and model. She loves to write about fashion, make-up, being an agony aunt and writing about various high concept topics and interests. Emily loves nothing more than to write from the heart and to be genuine with each piece.

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