Rouge in Love – An instant must-have, an irresistible ‘pret a pouter’ lipstick
‘Rouge in Love was probably the product I was most excited about when I came on board to work with Lancôme because I think it’s one of the youngest products that Lancôme has created. I love all the shades: there are 24 different colours of this lipstick, which I thought was amazing. I’ve only just recently started wearing lipstick, so it’s very nice that this is coming out just at this moment, it’s the perfect timing.
I chose the colour that I wore in the shoots, and it’s my favourite colour, Rouge In Love 159B, which is a really bright red. It’s great because it’s a new take on a classic red which I absolutely love. There is a pigment in it which makes it really bright, so it really stands out. This is why it was the one I chose for the ad campaign, and it was definitely my favourite.’
– Emma Watson, Lancôme Ambassadress and face of Rouge In Love
The Product
As comforting as a balm, as colourful as a lipstick, Rouge in Love achieves the perfect balance. Radiant shades in an ultra light texture. Endless tailor made looks.
The texture melts on application, leaving an essential concentrate of colour on the lips. At the heart of Rouge in Love lies an exclusive ‘colour catching’ formula that forms a fine film on the surface of the lips on which pigments and satiny agents are captured. With stunning colour, enduring hydration for up to 6 hours and with striking shine, lips feel smooth and soft thanks to the nourishing and repairing oils.
A wardrobe for the lips, Rouge in Love is available in 24 captivating shades. Inspired by three different moments during the day of a modern, stylish woman, the range is divided into three categories:-
JOLIS MATINS
Light, sheer shades for an ultra-simple, bee stung effect. Easy to wear colours, pure, fresh and natural shades with a hint of tone on tone particles.
BOUDOIR TIME
Punchy shades, electrified by contrasting silvery and white pearl particles, for the ultimate sophisticated lip look.
TONIGHT IS MY NIGHT
Seductive and magnetic shades are infused with golden pearl particles, for vibrant colour and intense shine.
Strikingly packaged, it nestles perfectly in the palm of the hand. Like a love note written in lipstick, the case features a mirror inscribed with Rouge in Love. Inspired by the intricate weave of couture stockings, the back of the case is marked with red top stitching. More than just a lipstick it is a true fashion accessory.
IN LOVE WITH EMMA WATSON
It was perfectly natural that, after lending her charm to Tresor Midnight Rose, Emma Watson would become the ambassadress of Rouge in Love, not only becoming the face of the collection but also working closely with Lancôme on the shade range.
Emma has chosen her favourite shades from each colour universe. A beautiful morning with ‘Corail in Love’, a ‘Rose Boudoir’ afternoon spent with friends and an evening full of promise thanks to ‘Rose Sulfureuse’.
For those who long for gorgeous, kissable lips, Rouge in Love is destined to become a coveted item! Lips will shine like never before.
Rouge in Love is available nationwide at Lancôme beauty counters from 1st April 2012 priced at £21.
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