High Maintenance: Does Beauty Matter?

high maintenance beautyIn a changing world, women are taking on more masculine jobs which do not include the daily ritual of makeup, perfume, manicures, etc. Well, you get the point.

It makes me cringe every time I hear the phrase “High Maintenance”. It’s a a term that has come about over the last few years, in my view it is a phrase you would refer to when describing perhaps a garden or an old classic car!

So does beauty matter?

In the surgical and non-surgical cosmetic clinics across the board, it seems it does matter! As demand has rocketed over the last few years, it is not just celebrities that are on the client list of many top clinics, it is everyday ordinary people that want to hold back the years, slim down or make a change to their lives and the way it would make them feel about themselves.

They do not necessarily fit the stereotype you would imagine. In a survey I carried out recently High Maintenance could also mean to some people – emotional, needy, materialistic, attention-seeking, someone that spends a lot of money on themselves or expects their partner to pay for lavish demands that they may not be able to afford. But for most I surveyed the finger pointed quite clearly to High Maintenance meaning a visual thing, a woman who had fake hair, fake tan, too much makeup, false eyelashes, acrylic nails and designer clothes. In fact, it’s things that fashionable women in the 1960s could not live without and nobody questioned or said a bad word against.

Would a guy still date a woman who spent hundreds on horse riding? Who still had her hair done every month and got Botox regularly? Would he call that High Maintenance? There are a few women out there that are secretly High Maintenance even though you may not think so to look at them.

So does beauty matter?

In my opinion, yes it does matter.

In the corporate world of fashion and design, these job roles demand a well-groomed look. I myself have been in the beauty industry a long time and would not possibly turn up at work looking like I was going out on my morning jog or a stroll along the beach. However some job roles you can be more relaxed in your appearance but who are we to judge. Certainly if you turn up at a wedding you would not wear tracksuit bottoms and a T-shirt! We all make the effort at special occasions.

Let’s just say through the decades men and woman have made a huge effort with their looks, for example 80s Punk fashion whose look would take loads of time and effort, but did we care? No.

Women have loved clothes, gone to the hair salon, manicured their nails, prettied up their toe nails, wore a little makeup since the early civilisations. It’s called being feminine.

In an article I read recently many British men are reportedly turning towards other nationalities because women are more feminine and demure in those foreign cultures. It is not that these women are weak in any way, many are high earners and don’t need any financial assistance. What it comes down to is simply the way they look and act which attracts these men.

I feel the word High Maintenance is somewhat used quite flippantly lately. If she has lipstick on then she is high maintenance. Although an attractive girl can look like a supermodel just getting out of bed, running a brush through their hair, putting on a good outfit and they are as good as done, there will still be people who could call her High Maintenance because she is naturally beautiful, but for most women we all need a little time to beautify ourselves and this tends to become longer as we get older.

Modern men these days love to look good as well. They want toned muscular bodies. They have a daily skincare routine. A far cry from a long haired hippie of the Seventies who didn’t wash their hair for days!

If today’s guys and girls want to spend their hard earned cash on looking good then why not? Nobody bats an eyelid at people that smoke or drink and spend money on this. Surely, it’s a matter of choice.

So does beauty matter?

YES it does. Where would we all be without TV shows like “10 Years Younger” and Gok Wan’s “How To Look Good Naked”. So many people on these shows have partners who want them to lose weight or care about themselves a little more, apply a little makeup or put a feminine dress on once in a while. It really does not take much more time to look good.

In a world full of beauty hype and magazines promoting the latest health craze and must-have skincare product, who doesn’t want to look good and stay fit and healthy. There are even those who are obsessed with it all.

I say thumbs up to all of you out there who bother about yourselves.

There is a huge demand for gyms, spas, salons, nail bars, beauty clinics, health farms, pageants etc. so it seems that BEAUTY DOES MATTER and if it didn’t the world would be a very dull place without it.

Do you agree or disagree with Joanna that beauty really does matter? Let us know your comments.

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About Joanna Hall

Joanna Hall is a professional make-up artist with over 20 years experience. Trained in Make-up Artistry at Mayfair London and Baker Street, she is also a Beauty & Holistic Therapist gaining her MIFHT MICHT IIHM certficates - a true professional in her field. Joanna has worked for companies in the past such as Cartier ,Yves Saint Laurent and many other prestegious names. She has conducted beauty schools in the past for Clarins, been a make-up artist for celebrities and catwalk shows,, and been a therapist at a world famous Spa. Her aim is to bring her knowledge and her beauty secrets to ordinary woman to make a difference in their lives.
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