Beauty: The Math

Why it’s OK to splurge on the important stuff if you don’t mind scrimping on the essentials!

It is true to say that I do love me a beauty product. I’ve never quite got the shoe thing though, I know for instance that Posh Spice is quite happy giving herself bunions pouring her feet into stilettos which could frankly kill a man in her quest to be the most stylish woman on the planet, but I have a confession to make… I prefer flats. There I’ve said it! And for me browsing the likes of Boots, Superdrug and the various online purveyors of beauty products is what I can only imagine shoe-addicts feel like in Jimmy Choo. They are my Mecca and I could happily spend half my salary on products with scientific sounding ingredients in them that promise to make me ‘glow’, ‘sparkle’ and ‘baby soft’, and when I was starting out in my career and not earning very much money at all I probably did spend half my wage on them, and that isn’t sensible.

So, how do I manage my love of all things beauty related without going overdrawn every month? Simple, I do the math and it goes like this:

Add – the beauty products you can’t live without

I sometimes find myself using the term ‘false economy’ to justify my purchases to friends who have less disposable income than I do and would balk at the prospect of paying over £20 on a lip and cheek tint. This is because every other (usually cheaper) lip tint I’ve had the pleasure of using has been a letdown in comparison to my trusted Benetint. That’s not to say they were not decent tints, most were quite reasonable in fact, but for me Benetint is a legend amongst tints. It is the Godfather of all tints and I would rather be parted from my childhood teddy bear than I would my Benetint.

Add – your (non budget-busting) essentials 

For me it’s things like shower gel, sure there are brands and scents and even formulas I like more than others but I am happy to go with whatever is on offer to fund my tint addiction and ensure that I can buy the foundation which makes me look like I’ve had ten hours sleep every night.

Minus – lots of savings from being bargain savvy

Most stores regularly have great offers on like buy one get one free (BOGOF), 3 for 2 or ‘save 1/3’ etc. on tons of beauty products. This is a good opportunity to make some big savings on the things you needed to buy anyway. Even better, online stores often have an ‘offers’ page which lists the products that are currently on offer. Need antiperspirant and not fussy about which one you end up with? Go on the ‘offers’ page and see if there are any going cheap!

Plus, these days most online companies offer free delivery if you spend over a certain amount (check the website before you spend hours filling your basket to avoid disappointment though), so make yourself a list and do your toiletries shop monthly or bimonthly. If you are struggling to make the minimum order value needed to ensure you are eligible for free delivery (usually about £40) and you have a spare drawer, then think about stocking up on the items which you know you will use and that aren’t perishable – that way you won’t get stung on delivery charges.

Points are another great way of saving money and all the main loyalty schemes on the high street are free to join so there really isn’t anything to lose. I spend roughly £50 on toiletries and beauty products per month and I can sometimes amass £50 worth of points in a 6 month period (Tip: watch out for points events and make sure you use the coupons they send/give you for extra points and savings).

And so she lived happily ever after with perfectly tinted lips, no less

And so with beauty it really isn’t true that the more you spend the better quality product you get. Some of my favourite products cost less than a fiver (and even less if I buy them on offer), but sometimes you find a product which is a little bit more expensive but just works, and in those cases I’m happy spending more knowing I’m getting more. That’s the beauty of beauty though – it’s like a sweetie shop for grown-ups. So experiment, play with the testers and work out what you like…. Then wait for a points event and stock up!

Image reproduced from pmtips.net

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About Tiffany Rooney

Tiffany is an aspiring writer currently working on her first novel, as well as a self-confessed beauty junkie. An avid subscriber of fashion magazines, Tiffany loves nothing more than discovering a beauty must-have and experimenting with different looks. Follow Tiffany on Twitter @Tiffroon
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