The beckoning of the beauty industry’s buffed fingernails awaits 2013’s budding entrepreneurs. However, despite hitting an astounding valuation of £15 billion in this United Kingdom this year, one must not be blindly lulled by the siren’s song, as with all sector of business, the ugly prospect of failure remains. As Aldous Huxley once said ‘Experience is not happens to a man; it is what man does with what happens to him’, businesswoman Janet Ginnings personifies this quote, having not only made the most out of the opportunities given to her but also being quick to make opportunities when none could be seen over the horizon. From working as a beautician, to founding her own incredibly successful Mayfair salon in 1996, she is one whose wise words should be considered for anybody brave enough to test the turbulent tides of beauty business.
EXPECT A TOUGH START…
On average 80% of businesses will fail to launch, so remember if you fail to prepare, prepare to fail. Janet says ‘During the initial phase of setting up a business start up capital costs are incurred and at the very same time the client base is being developed’. A business plan is compulsory, cash flow must be watched like a hawk and especially with beauty effort needs to be maintained towards building a relationship with potential clients, to keep them coming back time and time again. Janet Ginnings hair and beauty salon has seen the likes of Elle McPherson and Sadie Frost pass its doors; furthermore the salon does not limit its client base, with male grooming treatments ranging from facials to body ‘tertucking’.
PASSION AND KNOWLEDGE SHOULD INFLUENCE YOUR BUSINESS FIELD OF CHOICE
‘I’m passionate about my business…my aim is to provide an inspirational way of looking into skin and hair regime’. We all know that business is about unique concepts or a fresh way of approaching grounded methods. Janet has drawn from her heritage, from her life experiences, ‘I was brought up to look after my skin and hair by my mother and grandmother. This has always been my passion…being brought up at a farm, my mother used herbs and spices for body scrub and mask. Lots of theses spices have been used from the kitchen e.g chickpea flower was used for face wash, cracked wheat goat’s milk was used as scrub’. This has impacted her Indian Kitchen, which carries out treatments using Mother Nature’s very own produce.
DO NOT FEAR THE COMPETITION, BEAT THEM!
If one thing is guaranteed when it comes to running a business, it is that there will be plenty of others trying to take your place. ‘One has to be on top of one’s business. There is always someone better than you around the corner. This must not scare you but make you aware and be prepared for competition. This is just part of life.’
Ambition and drive are the spices of life, always believe you can succeed and make it happen by working smart not just hard.
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